Nollywood actress and producer Toyin Abraham continues her sturdy presence within the Nigerian movie trade as her newest film, Alakada: Unhealthy and Boujee, approaches the N500 million mark in field workplace earnings.
Since its December 20, 2024, launch, the movie has grossed N497.98 million, making it one of many highest-grossing Nollywood productions of the vacation season.
The most recent installment in Abraham’s Alakada franchise debuted with N58.6 million throughout its opening weekend (December 20–22, 2024) and earned N134 million in its first week.
The movie’s mix of humor, partaking storytelling, and a loyal fan base contributed to its sturdy cinema efficiency.
Alakada: Unhealthy and Boujee surpassed her earlier report with Malaika, which grossed N300 million however suffered losses resulting from piracy on Telegram.
Malaika confronted monetary setbacks regardless of its earnings as Abraham revealed a N500 million manufacturing price. Moreover, cinema homes take a share of the income, together with deductions for taxes and different bills.
Extra insights
- Whereas Alakada: Unhealthy and Boujee maintains its momentum, within the first week of March, Funke Akindele set a brand new Nollywood report with Everyone Loves Jenifa, because it grossed N1.88 billion, making it the highest-grossing Nigerian movie thus far.
- The film held the number one spot in cinemas for seven consecutive weekends, surpassing the N1 billion mark in simply 19 days. Each Nollywood powerhouses have been recognized to at all times share comparable film launch dates.
- The success of each Alakada: Unhealthy and Boujee and Everyone Loves Jenifa displays Nollywood’s rising business enchantment, as native productions proceed to draw huge audiences and set new benchmarks within the trade.
What we all know
Abraham first entered the trade appearing in indigenous movies in 2003. Veteran actress Bukky Wright was one of many high personalities who opened up the trail for her after a film shoot in Ibadan.
- Since then, she has directed, produced, and starred in quite a few Nollywood movies, together with Alani Baba Labake, Ijakumo: The Born Once more Stripper, and Ebimi Ni.
- Her function in Ebimi ni earned her a Finest Supporting Actress nomination on the 2013 Better of Nollywood Awards, whereas her efficiency in Black Val additional solidified her fame within the trade.
- Past appearing, she has expanded her profession into movie manufacturing by means of Toyin Abraham Productions and starred in a actuality TV present, Conserving Up With Toyin Aimakhu, created by Martini Animashaun.
In 2020, Abraham was named an envoy for Revolution Plus Properties, a Lagos-based actual property firm. Her steady contributions to Nollywood as an actress and producer have cemented her affect within the trade.
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