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YouTube, the streaming service owned by the search engine big Google, has elevated the worth of its YouTube Premium service by 54% in Nigeria.
The ad-free service, which prices N1,100 for the person plan, is now N1,700. The household plan was elevated by over 64% from N1,700 to N2,800.
In an e mail despatched to premium subscribers in Nigeria on April 4, 2025, YouTube wrote:
“To proceed delivering nice service and options, we’re growing your worth to N1,700.00/month.
“We don’t make these selections flippantly, however this replace will enable us to proceed to enhance YouTube Premium and assist the creators and artists you watch on YouTube.”
The worth adjustment is anticipated to take impact from the customers’ subsequent billing date.
Costs elevated in South Africa
In the meantime, the worth increment was not applied solely in Nigeria. YouTube has additionally effected modifications to the worth of its companies in South Africa.
From the center of the yr, YouTube Premium will likely be going as much as R81.99 per thirty days for the person plan and R149.99 per thirty days for the household plan.
- Customers who solely subscribe to YouTube Music will now pay R64.99 as a substitute of the earlier R59.99 per thirty days.
- Some subscribers in the US who’ve been paying $7.99 for YouTube Premium for being early adopters of its 2014 rollout, Music Key, a predecessor to YouTube Music, are additionally experiencing their first worth enhance in a decade.
What it’s best to know
YouTube is a free video-streaming service, however its paid product, known as YouTube Premium, provides subscribers entry to ad-free music and movies in addition to background play.
In February final yr, YouTube, introduced it had recorded 100 million paid users throughout YouTube Music and YouTube Premium.
This exhibits that the platform recorded over 20 million new subscriptions in 2023, because it had earlier reported 80 million paid customers in November 2022.
- Google first launched YouTube Music in 2015 and at the moment, YouTube provided a $9.99 per thirty days Pink subscription for ad-free viewing that additionally allowed customers to entry Play Music. In 2018, the Pink subscription was rebranded to YouTube Premium.
- Previously yr, YouTube enhanced the Premium playback expertise together with including the power to proceed watching YouTube throughout completely different gadgets like good TVs and tablets, and launched an enhanced model of 1080p HD.
- The corporate additionally experimented with new generative AI options that Premium customers had been among the many first to attempt. And for listeners, it launched the Samples tab, a lightning-fast option to uncover new music, a totally custom-made radio-building expertise, and introduced podcasts to YouTube Music.
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