Ayra Starr turns into most streamed feminine artist in Nigeria, Ghana, and Kenya on Spotify

Ayra Starr turns into most streamed feminine artist in Nigeria, Ghana, and Kenya on Spotify
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Nigerian singer Ayra Starr has emerged because the most-streamed feminine artist in three African nations—Nigeria, Ghana, and Kenya—based on Spotify’s 2024 Wrapped findings.

The streaming platform highlighted Starr’s monumental success, reflecting the rising affect of feminine artists in Sub-Saharan Africa’s music scene.

Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, made the announcement on Saturday, noting that Starr’s dominance prolonged throughout a number of territories, underscoring her international enchantment.

In Nigeria, Starr led the checklist, adopted by distinguished artists akin to Tems, Qing Madi, Billie Eilish, and SZA. Ghana’s prime streamers mirrored the Nigerian rankings, with Ayra Starr, Tems, and SZA taking the lead, whereas Kenyan listeners additionally gravitated in direction of her, rating her because the most-streamed feminine artist alongside SZA and Rihanna.

The prominence of Nigerian artists in these nations exhibits the rising international footprint of Afrobeats and its main feminine voices.

“Relating to Sub-Saharan Africa’s most streamed feminine artists, there’s no overlooking the attract of Nigerian icons,” Okumu remarked. Starr’s breakout success along with her album The Yr I Turned 21 and her worldwide tour confirmed her place as a key determine within the business. Her mix of soulful Afropop and R&B resonated deeply with audiences throughout these areas.

What to know 

Gyakie, a Ghanaian singer, additionally captured consideration, rating fourth in her dwelling nation. Tems, one other Nigerian star, secured the second spot in Nigeria and Ghana, and the fourth in Kenya, additional showcasing the robust illustration of Nigerian expertise within the area.

  • Different in style Nigerian artists included Tiwa Savage, Bloody Civilian, and rising stars akin to Qing Madi, Simi, and FAVE.
  • Spotify additionally famous the function of its EQUAL Africa program, which promotes gender fairness by supporting feminine artists by means of international playlisting and off-platform initiatives.
  • Since its launch, this system has helped amplify the voices of over 200 feminine artists throughout the continent. South African singer Tyla stays the highest EQUAL artist in Africa, with different notable figures together with Ayra Starr, Amaarae, Qing Madi, FAVE, Simi, and Yemi Alade.
  • Feminine artists have been instrumental in pushing Afrobeats to new heights, with Tems additional solidifying her worldwide presence. Her collaborations with Rihanna and Beyoncé, coupled with performances at main international occasions just like the North Sea Jazz Pageant, have contributed to the style’s worldwide recognition.
  • Equally, Tyla’s success on the 2024 BET Awards and MTV EMA nominations replicate the rising affect of African ladies in shaping international music developments.

Whereas progress is clear, Okumu emphasised that extra work stays to make sure a greater illustration of feminine artists in top-tier international music lists. Nonetheless, the present knowledge from Spotify indicators a optimistic trajectory for girls within the African music business.


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