Nollywood’s newest film, “What About Us,” written and produced by Emmanuel Iren, the lead Pastor of Celebration Church International, has risen to the highest of the Nigerian field workplace, amassing N53.5 million in simply 11 days.
The movie, which premiered July 12, has maintained the No.1 spot, outperforming Hollywood’s “Unhealthy Boys: Trip or Die,” in accordance with information from the Nigerian Field Workplace.
“What About Us” has recorded 13,000 admissions, representing the overall variety of tickets bought for screenings.
Over the previous weekend alone, the movie earned N18.6 million, reflecting a modest 29% drop from the earlier weekend. In distinction, “Unhealthy Boys: Trip or Die” garnered N18.1 million, bringing its cumulative complete to N427.1 million with 94,000 admissions.
Preliminary field workplace information signifies that “What About Us” grossed N24.6 million in its first three days, reaching N34.7 million by July 18. This marks a formidable debut for Pastor Iren as an government producer. The movie, directed by Kayode Kasum, incorporates a star-studded solid together with Kunle Remi, Uzor Arukwe, Folu Storms, Teniola Aladese, Aeyi Awolowo, Marycolette Unamka, and Atlanta Bridget Johnson.
What it is best to know
Distributed by Filmoneng, “What About Us” provides to the rising success of regionally produced Nollywood movies, notably these by first-time producers. For example, Eniola Ajao’s debut manufacturing, “Ajakaju,” recorded N250 million at the Nigerian box office earlier than premiering on Amazon Prime.
Different movies at present performing properly on the Nigerian field workplace embrace “A Quiet Place: Day One,” which has grossed N124 million, and the newly launched “Twisters,” which just lately achieved a N12 million opening.
The improved efficiency of Nollywood movies may be attributed to a big improve in cinema admissions and field workplace income within the first half of 2024. Admissions have risen by 63% in comparison with 2023, with 619,441 tickets bought versus 380,225 final yr. Field workplace income has surged by 148%, from N900 million in 2023 to N2.2 billion in 2024. Nollywood movies now account for 51.7% of complete admissions and 48.2% of complete field workplace income.
This upward development suggests a doubtlessly record-breaking yr for Nollywood, contingent on the efficiency of releases in This fall and December 2024. Already, the Nigerian box office has exceeded N5 billion in revenue, with a median ticket worth of N3,900.
The success of “What About Us” exhibits a progressive attraction for Nollywood productions, highlighting the business’s potential to compete with worldwide releases. Because the Nigerian movie business continues to evolve, the achievements of movies like “What About Us” and “Ajakaju” set a brand new benchmark for future productions.
